Proper method to provide path for image in cms page

<a href="{{store direct_url='anylink'}}"><img src="{{media url="/imagename.jpg"}}" alt="" align="center" /></a>

How to call magento modules in cms page

To call some module like

• New product 
• Special Product
• Best selling product
• Related Product 
• Search box
• Advanced search

Any own module can call using block type in CMS page

{{block type="core/template" template="catalogsearch/form.mini.phtml"}}